Mailing lists are an essential part of growing your coaching business.
The people who subscribe to your list do so because they want to hear from you! They’re interested in what you have to say and by sending regular newsletters to them there is the potential to turn these subscribers into paying clients (if they aren’t already).
But I don’t need a mailing list, I already have a great following on my Facebook page.
Okay, imagine this…
You have spent the last year growing your social media accounts. You’ve built up a fantastic crowd of followers on your Facebook page, you regularly share helpful content and drive people to your blog/website. You have consistent interaction on the page and engage your audience brilliantly, then one day…… it’s GONE! Facebook has decided to close your page down, for whatever reason, all those followers gone!
You don’t own your social media accounts, they don’t belong to you! However you do own your website and, by setting up a mailing list and asking people to subscribe, when they give you their email address, the mailing list belongs to you.
A mailing list is another great way for you to share your knowledge. You might already post helpful tips on your social media accounts, but by including them in your newsletters you’re making sure you’re capturing everyone who wants to hear them. Share links to your blog posts in your newsletters and it will help to drive traffic to your website. Share quick tips that your subscribers will find helpful and it showcases your expertise.
It’s a great way to build relationships with potential and existing clients.
- Zone in
Using good campaign software (e.g. Mailchimp) allows you to segment your lists, to really drill down and target specific types of subscribers (depending on the information you capture on your sign-up form).
For example, you might have a group workshop coming up that you know would be beneficial to people who have had a 1-2-1 session with you. Segmenting the list means you can send a newsletter/email specifically to these previous 1-2-1 clients.
But it all sounds so complicated!
Setting up a mailing list is easier than you might think. By using software like Mailchimp (who have a good free account), you can have a branded sign-up form integrated to your website in the space of a couple of hours.
It’s more beneficial if you have some kind of incentive to get people to sign up e.g. a free checklist / cheatsheet / ebook that would appeal to the person you want subscribing to your list.
Once done you can then include the sign-up button to your social media pages, blog posts and email signature.
Building a mailing list takes time – it won’t happen overnight – but it’s worth it as you know these people want to be on the list otherwise they’d unsubscribe!
If you don’t currently have a mailing list and would love one for your coaching business, get in touch and I’d be happy to help set it up for you.